KatapultMarketing

Shopify E-commerce Platform Migration

Shopify is the industry leader in e-commerce platforms, and is easy to use. Shopify easily integrates sales channels, social media platforms, advertising platforms, and includes a robust reporting system. Migrating to Shopify from other platforms such as WordPress, WOO-commerce and others will drastically increase conversions, sales, data tracking, and reporting.

Abandon Cart Email Sequencing

75% of companies we consult with do not have a clear understanding, or process to convert abandoned carts into sales. Some utilize the generic abandoned cart email instead of clear and concise emails that are sent directly to the customer within 4-6 hours, 24 hours, 48 hours, and 5 days. This type of sequencing offers more options to the potential customer to come back and buy.

Facebook Business Manager Setup

Facebook business manager is a useful and powerful tool when it is set up properly. Improper setup can cause a number of problems such as catalog and data source issues, employee access misalignment, hostile takeover by an employee or 3rd party, as well as problems with page, pixel, ad account, and data sources.

Shopify Sales Channel Setup

Shopify is a perfect solution for many companies due to the ease of integrating sales channels directly into their online store. Sales channels such as Google, Amazon, eBay Walmart, Facebook, and Instagram Shop can be added and managed all within the platform. Channels must be set up properly in order for products to be approved and sold. No more adding products individually to multiple channels, or data feed errors.

Social Media Branding Position

It is extremely important that all organic and paid posts on all social platforms align with a company’s branding vision. A misalignment can cause confusion and disconnect from a customer and influencer standpoint. Channels such as Facebook, Instagram, Twitter, Pinterest, TikTok and others can easily be managed using software such as Loomly. This eliminates the need to post individually to each platform and can be scheduled at the beginning of each month after approval.

Loyalty/Referral Programs

We want your customers to keep coming back for more. By offering rewards and incentives to returning customers, businesses can build stronger relationships and improve customer satisfaction. Customers benefit by receiving exclusive discounts, rewards, and personalized offers. They also feel appreciated and valued by the business, which can lead to increased brand loyalty and advocacy. Overall, loyalty programs can be a powerful tool for businesses looking to increase customer engagement and drive revenue growth.

Post Sale Email Nurturing

It is extremely important that all organic and paid posts on all social platforms align with a company’s branding vision. A misalignment can cause confusion and disconnect from a customer and influencer standpoint. Channels such as Facebook, Instagram, Twitter, Pinterest, TikTok and others can easily be managed using software such as Loomly. This eliminates the need to post individually to each platform and can be scheduled at the beginning of each month after approval.

Q5 Holiday Sales Strategy (Nov-Jan)

Q5 is a new approach to sales during the Christmas Holiday season. Most brands focus only on Black Friday,Cyber Monday and Christmas, but Q5 focuses on holiday sales beginning November 1st thru the end of January. This concept drives sales not just for a period of 3-5 days, but 90 days. Any units not sold during the holiday season can be discounted and sold post- Christmas. Creating targeted ads during these times will drastically increase revenue for Q4 through Q1 of the next year.

UI/UX Design

Improving user experience, user engagement, higher customer satisfaction, and reducing development costs will help overall. Effective UX/UI design can also help build a strong brand image, increase conversions, and differentiate businesses from competitors. Overall, UX/UI design is a critical component of digital product development, as it can significantly impact the success of a business in today's digital world.

Evergreen vs. Seasonal Ads

Evergreen ads are everyday ads used for sales, while seasonal ads lend themselves to special seasons such as Mother’s Day, Father’s Day, Christmas, and more. Creating ad-specific campaigns during these times will greatly enhance sales.

Lead Generation

Brands that are based on services such as Pest Control, Home Improvement, Photography, etc, can utilize lead generation forms built-in to both your website and some social media platforms. By finding your direct audience, you will be able to better increase sales. Many businesses struggle with this because their ads are not shown to their target audience. Going to where the people are, will better spread awareness of your brand.

Merchandise Sourcing & Procurement

Add High Margin low-cost items to your store to generate additional revenue, increase AOV (Average Order Value), or expand customer retention. A business can have high margins by finding suppliers who offer products at a low cost while still maintaining quality. The goal is to purchase items at a price that allows for a substantial markup without sacrificing product value.

Bundling and Upsells

This can generate additional income with adding these powerful features. People are willing to buy more if they feel they are getting a higher perceived value. With upsells, this also helps customers see more products and be willing to add additional items to their cart.

Marketing Tactics

Adding VIP programs and scarcity tactics such as limited edition, special VIP opportunities and more will greatly increase your sales. We address these missed opportunities to reach out to your audience, bringing them right back to your store using these types of strategies.

Wholesale Opportunities

Giving businesses opportunities to purchase products in bulk quantities at discounted prices for resale will bring additional revenue. This can be an attractive option for retailers, e-commerce businesses, and other organizations that want to sell products at a profit.

Amazon Channel Setup and Integration